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Posts Tagged ‘Milton Glaser’

Glaser’s Stencil goes digital!

Tuesday, April 14th, 2015

Way back in 2011 we posted our love for Milton Glaser’s ‘I Heart NY’ branding’ see the post here if you didn’t catch it.

I Heart NY Logo

So it was really great to hear from Alex Haigh, Founder & Creative Director of HypeForType, who read our post way back when and thought we’d be interested in a typographic gem they’ve been cooking up from the great man’s archive!

A hugely respectful nod has to go to Mr Glaser for the original design, the HypeForType team and last but no means least Rick Banks of Face37, who’s obviously lovingly poured his heart into this project! Below is the lowdown of what is coming to a font folder need you, we can’t wait to get our hands on it!!!

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You’ll certainly be familiar with Milton Glaser’s most famous piece of work – he designed the iconic ‘I Heart New York’ logo back in 1977, a piece of urban symbolism that has yet to lose its charm – but his design legacy doesn’t stop there.

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In 1967 ‘Glaser Stencil’ – a font designed to mimic and improve upon the traditional letter stencilling that had a popularity boom in the 40s and 50s – made its first appearance on a billing poster at Carnegie Hall.

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Since then, Glaser’s bespoke typeface has become a quintessential piece of American design. The instantly recognisable stamp of Glaser Stencil has appeared on everything from early video game consoles to the set design for Lars von Trier’s Dogville in 2003.

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Dogville

The font was of course computerised for the tech revolution, bringing its timeless look to a new generation. However the rest of the Glaser Stencil font family – a further four variations on Glaser’s stylish original – have been gathering dust in the design archives until now.

Teaming up with renowned British designer Rick Banks, founder of Face37 design house, the complete family of Glaser Stencil will soon be made available to the digital age for the first time. For typographers and designers everywhere it’s a special moment, not least of all for Banks himself:

‘I’ve loved Glaser Stencil and all its weights since I first got into graphic design. It’s been a real honour and privilege working with Milton to bring the whole family back to life.’

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The UK type foundry HypeForType are launching the family exclusively, and this can be purchase from the following link.

It’s rare that a designer achieves such longevity and recognition, but Glaser has managed it, with documentaries made about his life and a lasting influenced that can be traced through four decades of typography. The full revival of Glaser Stencil is the next step in that journey.

‘It’s amazing to see a typeface that I designed back in the 1960s so carefully revived with attention to detail from Face37 and HypeForType,’ said Glaser of this design renaissance. ‘It’s like seeing a child reborn.’

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Heart at first sight

Sunday, October 9th, 2011

What more can be said about Milton Glaser’s ‘I Heart NY’ identity that already hasn’t been said? Well for starters it’s one of DF’s favourite identities ever, for obvious reasons, and if that’s not a good enough reason to write a little post about it then we don’t know what is?

We’ve always thought logo design is at it’s very best when the clients brief is executed in it’s most simplistic and true form with a little twist. Think about it, all the classic marks that grace the logo hall of fame have this very unique quality for example Fedex, the Woolmark, British Rail and Nike’s Swoosh to name but a few. Glaser’s ‘I heart NY’ is definitely up there in our opinion, but what is interesting to find out is that this iconic logo almost never was.

Above is the original sketch Glaser did on an envelope in the back of the NY taxi after having second thoughts and somewhat of a eureka moment and below is the old school cut and paste layout sheet, both of which are now on permanent display at MOMA New York.

As with most iconic logo and creator back stories Milton Glaser didn’t get a cent for his creation back in 1977 which now generates over $30 million a year for the State of New York! Glazer has been quoted as saying “he did it for free, as a gift to New York” in a time when the city needed all the help it could get.

Back in 1977 New York was bankrupt, had rolling black outs and was in the grip of the highest crime levels the city had ever seen. The State needed tourism to help generate income for the city but New York had so much bad press at the time the tourists were staying away. New York State’s department for economic development commissioned the Madison Avenue advertising agency, Wells Rich Greene, to create a campaign that would help combat this. At the time New York’s big selling point was Broadway, and the agency came up with the slogan (“I Love New York”), in the shape of a jingle by the composer Steve Karmen and a television commercial featuring the stars of broadway. But they still needed a logo — and that’s where Glaser came in.

As you’ll see from the above clip a lot has changed but the one thing that’s stood the test of time is Glaser’s simple, iconic logo which we heart a lot.