Go to the Design Friendship home page | skip to main menu | skip to content

Posts Tagged ‘Duck and Cover’

Duck and Cover 2011 Point Of Sale

Tuesday, August 16th, 2011

For 2011 Duck and Cover wanted to produce two sets of POS, an emotive piece that engages their consumers, and a branding device that can be used as an on-going in-store campaign to help improve brand recognition and awareness.

The brief was to deliver freestanding POS that can work along side the seasonal campaign imagery and brand concept ‘Ready For Anything’, and to create a call out to Duck and Cover products in busy multi-brand stores.


The Megaphone – Emotive POS


DF created a memorable POS unit that the Duck and Cover target audience can identify with and that represents the brand personality and ethos:

• Be a leader not a follower
• Be pro-active
• Confidence to stand up for what you believe
• Be direct and straight-talking
• Be forward thinking
• Be bold and embrace difference
• Be ‘Ready For Anything’


Civilian Target – Branding POS


The Duck and Cover ‘Civilian Target’ is an ongoing in-store brand building campaign with the DAC device at the heart of the concept. It’s simple, bold shape and direct approach to branding takes inspiration from the Duck and Cover urban, utilitarian and industrial look and feel. Because of the simplicity of this iconic shape, the ‘Civilian Target’ will be used across a number of in-store display units, made from a variety of materials and sizes from concrete statues to brushed metal shelf riders etc.

Duck and Cover – A/W11 Campaign

Thursday, July 28th, 2011

Design Friendship’s third and final installment for Duck and Cover ATL campaign follows on from the S/S11’s “Rendezvous” story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign, “The Chase”, which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.

The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative DF created with DAC to engage and excite the 24+ male consumer.

As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.

Massive thanks has to be given to David Clerihew and the rest of the crew for all their hard work over an intense two day shoot, and an additional shout going to Jude Greenaway for audio and editing wizardry. We couldn’t have done it without you guys.

Enjoy!

Duck and Cover – SS11

Monday, June 20th, 2011

Following on from our last post… we’ve been so busy putting together the Autumn/Winter 11 shoot for Duck and Cover that we totally forgot to post about the launch of the Spring/Summer 11 campaign that we shot way back in October 2010! So without further a do here we are, currently in-store, we shot in the very glamourous Highgate Estate in London’s Elephant and Castle which sadly is soon to be no more if you like hanging out in apocalyptic concrete type environments. Weirdly we’ve just had sign-off this morning on the Autum/Winter 11 campaign images and the next episode of DAC brand film, which we’re very excited about, so we’ll keep you posted on that when we’re allowed to show you more. Enjoy.

Duck and Cover – AW11

Wednesday, June 15th, 2011

We’ve been busy shooting for Duck and Cover again. This time we swapped dodgy and derelict Elephant and Castle for a disused RAF base! One again massive thanks to David Clerihew and his team and model James of course, who did a brilliant job. Image selection and the video editing is underway, as soon as we can share the images with you we will post them here, so watch this space.

Duck and Cover – SS11

Wednesday, October 13th, 2010

Another season and another Duck and Cover shoot under our belt. This time we swapped
East London for the glamorous, dodgy and derelict Elephant and Castle, NICE! Thanks again
to David Clerihew, Chris, Alex, Will, Dan, Nancy, Rob, Richard, Ellie and James for all your
hard work! We’re selecting and retouching the images as we speak and as soon as we can
share the images with you we will post them here, so watch this space.

Duck and Cover – AW10 Campaign

Wednesday, August 25th, 2010

We have been itching to share the latest ATL shoot & video that we have created for Duck
and Cover’s AW10 Campaign, and finally we can, woop woop!

DF were asked by Duck and Cover to create a 2 year narrative to engage and excite the 24+ male consumer. We launched this season with the first installment set around the theme, ‘The Escape’ communicating the DAC ‘Ready For Anything’ attitude.

This season, as well as the traditional press advertising, we created an integrated campaign to work on/off-line. Each campaign shot was supported by a viral clip which, when edited together, form the AW10 campaign film. We hope you like!

Duck and Cover Rooftop Shoot

Wednesday, June 16th, 2010

Lights, camera, action on a rooftop in East London. Exciting times at DF as we’ve just finished
a two day/night shoot with David Clerihew for Duck and Cover A/W10 ATL Campaign. We’re currently smack bang in the middle of retouching, mixing and editing, so watch this space for further developments!