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Posts Tagged ‘Clothing’

Duck and Cover – A/W11 Campaign

Thursday, July 28th, 2011

Design Friendship’s third and final installment for Duck and Cover ATL campaign follows on from the S/S11’s “Rendezvous” story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign, “The Chase”, which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.

The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative DF created with DAC to engage and excite the 24+ male consumer.

As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.

Massive thanks has to be given to David Clerihew and the rest of the crew for all their hard work over an intense two day shoot, and an additional shout going to Jude Greenaway for audio and editing wizardry. We couldn’t have done it without you guys.

Enjoy!

Duck and Cover – SS11

Monday, June 20th, 2011

Following on from our last post… we’ve been so busy putting together the Autumn/Winter 11 shoot for Duck and Cover that we totally forgot to post about the launch of the Spring/Summer 11 campaign that we shot way back in October 2010! So without further a do here we are, currently in-store, we shot in the very glamourous Highgate Estate in London’s Elephant and Castle which sadly is soon to be no more if you like hanging out in apocalyptic concrete type environments. Weirdly we’ve just had sign-off this morning on the Autum/Winter 11 campaign images and the next episode of DAC brand film, which we’re very excited about, so we’ll keep you posted on that when we’re allowed to show you more. Enjoy.