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Posts Tagged ‘Bassett & Partners’

Every project starts with a brief…

Thursday, October 9th, 2014

Briefly from Bassett & Partners on Vimeo.

Every project starts with a brief, but very few projects end up with exceptional results. Why?
Bassett & Partners film Briefly, asks the question that most creatives and clients struggle with at some point or another… What makes a good creative brief?

The resulting film scratches the surface of a question that, in my opinion, is far bigger than any one answer. All I do know is that it’s far easier to get a creative brief wrong, than it is to get it right.

It’s a nicely put together piece and well worth a watch over lunch. I think my favourite quote from the film is… “the best briefs are brief.”

Enjoy!