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Duck and Cover – AW10 Campaign

We have been itching to share the latest ATL shoot & video that we have created for Duck
and Cover’s AW10 Campaign, and finally we can, woop woop!

DF were asked by Duck and Cover to create a 2 year narrative to engage and excite the 24+ male consumer. We launched this season with the first installment set around the theme, ‘The Escape’ communicating the DAC ‘Ready For Anything’ attitude.

This season, as well as the traditional press advertising, we created an integrated campaign to work on/off-line. Each campaign shot was supported by a viral clip which, when edited together, form the AW10 campaign film. We hope you like!

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