Design Friendship’s third and final installment for Duck and Cover ATL campaign follows on from the S/S11’s “Rendezvous” story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign, “The Chase”, which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.
The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative DF created with DAC to engage and excite the 24+ male consumer.
As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.
Massive thanks has to be given to David Clerihew and the rest of the crew for all their hard work over an intense two day shoot, and an additional shout going to Jude Greenaway for audio and editing wizardry. We couldn’t have done it without you guys.