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LOD – Rebrand

Thursday, November 12th, 2015

LOD Animated Brand Stop Motion Video from Design Friendship on Vimeo.

We first met Jonathan Brenner and Simon Harper, founders of LOD (Lawyers On Demand) back in 2011. At the time they were 3 years into their venture, Simon was still a partner at BLP and they had just brought on their first member of staff.

It’s not often that you hear the word ‘innovation’ associated with the legal industry, but in our initial conversations it became clear that innovation played a key role in Jonathan and Simon’s vision and of course the brand’s DNA.

LOD_Logo_Wall

In late 2014, seven years after the launch of Lawyers On Demand, LOD had successfully disrupted the legal landscape and carved out a new approach to practising law in the UK and beyond.

For several years there had been numerous discussions about the future of the brand, as Lawyers On Demand was now commonly referred to as LOD both by the internal teams and by its external clients. It was felt that LOD was a far better fit for the brand moving forward.

LOD_Logo

The new LOD mark (above) was chosen for it’s bold, iconic, symmetry that focused on the capitalised initials of the original brand name. Aesthetically we centred the mark around a customised letter ‘O’ to form two brackets which are widely use throughout the legal profession. The two halves of the ‘O’ icon represent the central role LOD plays in bringing two parties together… Lawyer & Client.

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As we explored how the various branding elements would work together we began experimenting with different layout grids.

The idea was to marry the interconnecting lines of the Icon and grid system with the geometric blocks they created, resulting in an adaptable alphabet of unique shapes, patterns and graphics. This concept was a perfect way to show the creative and innovative nature of the LOD approach, the varied personalities and skill sets of the LOD lawyers, and the structured landscape of law.

We extended the grid system concept to the whole LOD mark as shown above, flat graphics and intersecting lines create personality, tactile shapes result in a rich, varied and exciting visual brand language.

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One hundred individually hand cut blocks were crafted to form the next chapter of the LOD brand identity. After experimenting with materials in the prototype stage it was decided that the natural finish of red cedar wood, set against the brands existing grey background, struck the right balance between the previous identity and the potential of the new.

The individually shaped pieces represent the diverse roster of highly motivated and experienced freelance lawyers LOD offers to its growing client base.

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LOD rebranded website, mobile & social media look & feel

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LOD brand stationery & collateral

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LOD brand press advertising

“At LOD we wanted to put good visual design at the heart of a new type of legal service. It has been a crucial part of our growth and for more than 3 years, Design Friendship have been great partners in developing our business vision from a design perspective”.

– Simon Harper, LOD Co-Founder

If you have a project that you’d like to discuss with Design Friendship please email us at: hello@designfriendship.com

Brompton Food Market – Branding

Wednesday, November 19th, 2014

BFM_Logo_Masthead

When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.

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We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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BFM Website

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15-inch Apple MacBook Pro

Mobile

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Brand photography & art direction

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We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com

Enjoy!

The art of letterheads

Tuesday, November 4th, 2014

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In an age of emails, texts and tweets letter writing is sadly becoming a dying art form.

The crisp, clean canvas of the humble letterhead is gradually dropping down the list of a branding project deliverables, and I’m pretty sure before I retire, I’ll be recounting the days of old when a beautifully designed and printed Letterhead was something to be admired.

If you’ve every had to design a letterhead or even Ooo’d at a particularly nice one, then I think you’ll appreciate the following link. A lovingly put together collection of letterheads from the 1960s, great effort Frank Mulvey.

Not all progress is a good thing, but then again, I might just be stuck in the past on this one!

#1 Rule of Only Hearts Club: There are only Hearts.

Friday, January 24th, 2014

Dear friends, some of you may already know but for those of you that don’t, I have an obsession with hearts (hence the heart in our DF logo).

It all started with my love for everything about NYC, and being the geeky designer that I am, I fell head over heels for Milton Glaser’s bold and beautiful iconic I Heart NY Logo.

OHC-Logo Only Hearts Club (OHC) Logo

Only Hearts Club is where I share my passion for heart shaped stuff! Hearts I make, hearts I find and hearts by others. I’ve been busy working on a shiny new logo, website, and some lovely prints that I wanted to share with you, so please take a look at www.onlyheartsclub.co.uk.

2014-01-24-Special-Friends-Heart-Screen-Print-Badge Special Friends – Print & Pin Badge

2014-01-24-Flourescent-Leopard-Print-Screen-Print Animal Print – Fluorescent Prints

Only Hearts Club is an ongoing love affair of hearts of all shapes and sizes so watch this space…and remember Valentines Day is just around the corner. To celebrate the launch of Only Hearts Club I’ve produced a super limited edition screen print onto gold perspex, there’s only 10 and when they’re gone they’re gone.

2014-01-24-Gold-Mirror-Leopard-Print-Screen-Print Limited Edition Animal Print

For latest news and to see what I’ve been up to, you can follow me on my Facebook page & blog.

Cheers

Nat

Odette Toilette

Thursday, August 22nd, 2013

We’ve been meaning to share some new work with you all for a while know, but getting around to actually doing it has been easy said than done!

Odette_Logo

First off is Odette Toilette, the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.

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We’ve been lucky enough to attend a few of Odette’s events in the Bookclub and have always had a really great and interesting time. Check out Odette’s Scratch+Sniff events page for your chance to take a look (and smell) at fragrance in a different way.

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We designed Odette Toilette’s identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson.

Blend #1 of Odette Toilette’s Pot Pourri is limited to 250 pots. Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort.

The pot pourri’s midnight-black clay pot was hand-made in an artisinal pottery near York. Each pot is £45 (+p&p) and available to buy via the Odette Toilette website.

Blend #2 will follow soon – so watch this space.

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It’s a knockout!

Wednesday, June 13th, 2012

Tomorrow night is the launch of the 15 Nations Fall exhibition, the European Championship inspired brain child of illustrator Lee Boulton or LeeLeeLee. (his colouring in name!)

Everything you need to know is on the poster above, so if you find yourself in London town tomorrow evening then why not pop by the Graphic Bar and say hello? The exhibition runs for the length of the Euro’s and like a fine wine, will only get better with age!

Let’s just hope that LeeLeeLee doesn’t have to create an England poster any time soon!

Twenty One Years Hard Labour

Tuesday, June 12th, 2012

Last week I took a journey back in time to my graphic design roots when I popped along to the exhibition and book launch celebrating, London design studio, Form’s 21st anniversary.

Now this wasn’t just any old exhibition/book launch for me, as Form is where I spent those first tentative and mistake ridden years of my professional life. I owe that studio a hell of a lot and I’m proud to call it’s founders, Paul West & Paula Benson, my graphical Mum & Dad. Don’t get me wrong, there where times when I wanted to throttle P&P back in the day, and I’m positive there were even more times when P&P wanted to throttle me back too! I particularly remember a few typo stinkers coming back from printers that are burned into my memory, Mint Royale 12″ mix will haunt me forever!

Anyway this isn’t therapy, it’s a blog, so lets get down to it!

There are two things that are remarkable about FormTwentyOne, the first is that twenty one years in an ever adapting design scene, were studios, designers and trends come and go is no mean feat. Form has stayed the course, adapted and evolved even when it’s young has flown the nest!

I realise the haters out there will argue “twenty one, so what, it’s just a number”, and they’re kind of right, it wouldn’t mean diddly squat if Form don’t deliver the goods anymore, but the fact is they consistently do!

And that is my second point, what the exhibition and book shows is that Form have a superb body of work, only a fraction of which is on view. But these edited highlights are a must see and a real testament to Paul & Paula, and the many generations of ‘Formsters’ who have cut their teeth under their guidance.

So if you like your logos, design and art direction done properly, with a big serving of ‘POP’ for dessert, then get yourself down to Blackwall Studios sharpish or grab a copy of the book, because nobody does it quite like Form.

Massive respect to P&P and the Form family, it was lovely to see you all again and the hangover was well worth it!

Film on Paper

Tuesday, November 15th, 2011

Film on Paper is an archive of original film posters lovingly put together and featuring the collection of one Eddie Shannon. The shear effort alone should be commended but dig a little deeper and you’ll discover a beautiful and incredibly detailed catalogue. Eddie’s website is also a joy to mooch around and if you find yourself with a spare few hours then do yourself a favour and check it out.

Above and below are a few of my favourites but to be honest there are far too many to choose from.

One particular poster I had forgotten about, but was so happy to see is the teaser poster for the original Ghostbusters movie, I can’t begin to tell you how many times I drew that logo as a kid, such an iconic 80’s classic.

And if that little lot wasn’t enough then you need to check out the Film on Paper blog. Here you’ll find a great little interview with illustrator Tyler Stout, famed for his illustrative poster interpretations of iconic films. Eddie and Tyler discuss his interpretation of the classic film Akira which is amazeballz which ever way you look at it. Enjoy

DF in Innovative Stationery Graphics

Friday, September 30th, 2011

Received the book “Innovative Stationery Graphics” in the post today which features some of our work. The book is by Barcelona based publisher Mosa.

Here’s the book description: “Innovative Stationery Graphics gather together some of the more interesting stationery projects in terms of those having the capacity to reflect the very essence of the company for which they were created. Some of the projects included on this amazing title are quite serious and loyal to the spirit of that particular company, while some others go much further and allow their creativity to roam free in favor of more impacting imagery. We present this book to you, but the projects will present themselves.”

Always nice to have our work featured in a book.

Rinse Presents: A Visual Feast

Friday, August 12th, 2011

Record covers are the main reason I became a designer and from a very early age that is what I wanted to do when I grew up, that and be an ambulance driver, but I’m going off point! I got very lucky and my first job straight out of uni was doing just that and I loved every minute of it.

Last night I was lucky enough to be invited the opening night of Rinse Presents: A Visual Retrospective, which in my opinion should have been called “A Visual Feast”, but I guess that would have been seen as boasting. I know from first hand how difficult it is to create within that 12×12 square format and what I gazed upon last night is a real testament to 17 years of lovingly grafted photography, art direction and design driven by a healthy musical obsession.

On show are some of the graphical highlights from DF chum Stuart Hammersley otherwise known as Give Up Art and I think you’ll agree it’s an impressive collection, one well worth popping along to see.

Also on shown is the equally impressive photography of one Shaun Bloodworth below, vastly underrated in my opinion, and together with Give Up Art their work has formed the foundation for a unique documentation of youth and music culture, with projects across both the UK and US, much of which will be shown alongside this Rinse FM exhibition.

The exhibition also falls on the 10th anniversary of London’s world famous, Rinse-afflilated, FWD>> club night, which is held on 20th August at a secret East London location.

The exhibition will be at the Truman Brewery Gallery – shop 14, Hanbury Street for 10 days from 12th to 21st of August, so if you do one thing this weekend get yourself down there and give your eyes a treat.