For 2011 Duck and Cover wanted to produce two sets of POS, an emotive piece that engages their consumers, and a branding device that can be used as an on-going in-store campaign to help improve brand recognition and awareness.
The brief was to deliver freestanding POS that can work along side the seasonal campaign imagery and brand concept ‘Ready For Anything’, and to create a call out to Duck and Cover products in busy multi-brand stores.
The Megaphone – Emotive POS
DF created a memorable POS unit that the Duck and Cover target audience can identify with and that represents the brand personality and ethos:
• Be a leader not a follower
• Be pro-active
• Confidence to stand up for what you believe
• Be direct and straight-talking
• Be forward thinking
• Be bold and embrace difference
• Be ‘Ready For Anything’