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‘Packaging’ archive

Brompton Food Market – Branding

Wednesday, November 19th, 2014


When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.


We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.








BFM Website


15-inch Apple MacBook Pro



Brand photography & art direction


We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com


Odette Toilette

Thursday, August 22nd, 2013

We’ve been meaning to share some new work with you all for a while know, but getting around to actually doing it has been easy said than done!


First off is Odette Toilette, the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.


We’ve been lucky enough to attend a few of Odette’s events in the Bookclub and have always had a really great and interesting time. Check out Odette’s Scratch+Sniff events page for your chance to take a look (and smell) at fragrance in a different way.


We designed Odette Toilette’s identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson.

Blend #1 of Odette Toilette’s Pot Pourri is limited to 250 pots. Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort.

The pot pourri’s midnight-black clay pot was hand-made in an artisinal pottery near York. Each pot is £45 (+p&p) and available to buy via the Odette Toilette website.

Blend #2 will follow soon – so watch this space.


La Maison Fontaine – New Editions

Wednesday, January 16th, 2013


DF can finally reveal the exciting new 2013 additions to the La Maison Fontaine Absinthe family.

The original variant is now joined by a more traditionally recognisable green absinthe, La Maison Fontaine Verte, a close relative to the World’s most awarded blanche absinthe, Fontaine Blanche.

Secondly, inspired by a handwritten 1920’s Crème de Cacao recipe found in the recipe books of La Maison Fontaine’s Pontarlier distillery, LMF decided to push the creative boundaries and have created La Maison Fontaine Chocolat absinthe liqueur.

The extended La Maison Fontaine family will start making its way into the markets over the coming weeks and months.

To get your hands on a bottle click here: LMF Blanche | LMF Verte | LMF Chocolat Liqueur


A bottle of Coke please, how much?

Saturday, December 3rd, 2011

I came across this great little clip via the BBC today about the origins of an everyday design classic, the Coca-Cola Original Glass Bottle. Many moons ago, in another agency life, both myself and Nat had the opportunity to work with this everyday icon and so it was really interesting to find out that one of only two prototypes, that lead to Coca-Cola OGB design, is up for auction in Beverly Hills. And what’s the estimated price for said bottle, a cool $200,000.

What I love about the Coca-Cola OGB is that it’s design is as simplistic as it gets, with so much iconic impact and just as rememberable, if not more so, than the brands logo. If that little lot wasn’t enough I’m absolutely convinced drinking an ice cold Coke out of the OGB makes it taste even better!

So as all that flashed through my head I thought I know I’ll write a post and here we are…

Below shows the concept drawing and prototype for the Coca-Cola curvy bottle created way back in 1915 by bottle designer Earl R. Dean. Amazingly this is one of only two in existence, the other is owned by Coca-Cola.

In 1915, Harold Hirsch, a lawyer for Coca-Cola, came up with a plan to launch a national competition in which bottle manufactures across the U.S would be asked to design a distinctive bottle. The brief was simple, created a bottle so distinctive that people could recognise it with a single glance or by the way it felt in hand.

Bottle manufacturer Root Glass Company, Indianna eventually won the competition with a design inspired by a cocoa pod, that the aforementioned Earl R. Dean had found in an encyclopaedia. The winning Prototype never made it into production as the middle diameter was deemed too wide compared to the base and this would make the bottles unstable when on the conveyor belts. But the seeds of the idea were sown and even after decades of tweaks, nips and tucks the original concept is still ingrained in todays bottle.

Above is the design patent registered for the original prototype design and below is for the revised and eventual bottle design. You may notice that on the patent Earl R. Dean’s name does not appear but instead the credit goes to the plants superintendent, Alexander Samuelson. Unfortunately Dean’s lack of credit was a result of company procedure, the cheek of it!

Right I’m going to pop to the shop and get myself a proper glass bottle of Coke, enjoy!

La Maison Fontaine® wins yet again!

Friday, August 5th, 2011

We’re happy to announce that our favourite absinthe La Maison Fontaine® has just picked up another Gold at the International Spirits Challenge for our design. News of this reached us not long after winning at this years Harpers Design Awards. This is what the judges had to say: “Really breaks the mould, well thought-out and very detailed, contrasting modern design with the wax stamp to bring in historical absinthe cues.”

La Maison Fontaine® wins again!

Thursday, June 30th, 2011

DF are chuffed to announce that our favourite absinthe La Maison Fontaine® has just been awarded one of only two Silvers in the ‘White Spirit’ category, at this years Harpers Design Awards. Coming off the back of winning Gold at the Absinthe Masters, 3 Golds at the IWSC awards and the Golden Spoon at the Absinthiades, it seems that Sven’s got his hands full!

La Maison Fontaine® takes Gold

Sunday, March 13th, 2011

Last week we found out that the great and the good of the Absinthe world who had gathered for the prestigious Absinthe Masters 2011, had very kindly awarded the DF designed La Maison Fontaine® the Gold award in the Design Category as well as the Silver award in the non-coloured spirit category. This comes on the back of winning 3 Golds; Best in Class & Gold International Wine & Spirits Competition (IWSC), Golden Spoon at world renowned 2010 Absinthiades and Gold (and a Silver) at the Absinthe Masters 2010. All in all not a bad start!

Concept Suitcase from Orishiki

Sunday, March 13th, 2011

We came across this stunning project from Naoki Kawamoto on Behance and thought it more than deserved a plug on our little blog. The only problem is this is only a prototype and we can’t rush down to Selfridges and get our grubby hands on one. Head over to Behance and you will also be able to check out a rather cool looking glasses case plus a really nice overview of the project.

La Maison Fontaine

Monday, June 21st, 2010

Just catching up on what we’ve been up to over the past few weeks. A lot of you may have already seen La Maison Fontaine – a premium absinthe we recently designed. Hope you like it!