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‘Our Stuff’ archive

LOD – Rebrand

Thursday, November 12th, 2015

LOD Animated Brand Stop Motion Video from Design Friendship on Vimeo.

We first met Jonathan Brenner and Simon Harper, founders of LOD (Lawyers On Demand) back in 2011. At the time they were 3 years into their venture, Simon was still a partner at BLP and they had just brought on their first member of staff.

It’s not often that you hear the word ‘innovation’ associated with the legal industry, but in our initial conversations it became clear that innovation played a key role in Jonathan and Simon’s vision and of course the brand’s DNA.

LOD_Logo_Wall

In late 2014, seven years after the launch of Lawyers On Demand, LOD had successfully disrupted the legal landscape and carved out a new approach to practising law in the UK and beyond.

For several years there had been numerous discussions about the future of the brand, as Lawyers On Demand was now commonly referred to as LOD both by the internal teams and by its external clients. It was felt that LOD was a far better fit for the brand moving forward.

LOD_Logo

The new LOD mark (above) was chosen for it’s bold, iconic, symmetry that focused on the capitalised initials of the original brand name. Aesthetically we centred the mark around a customised letter ‘O’ to form two brackets which are widely use throughout the legal profession. The two halves of the ‘O’ icon represent the central role LOD plays in bringing two parties together… Lawyer & Client.

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As we explored how the various branding elements would work together we began experimenting with different layout grids.

The idea was to marry the interconnecting lines of the Icon and grid system with the geometric blocks they created, resulting in an adaptable alphabet of unique shapes, patterns and graphics. This concept was a perfect way to show the creative and innovative nature of the LOD approach, the varied personalities and skill sets of the LOD lawyers, and the structured landscape of law.

We extended the grid system concept to the whole LOD mark as shown above, flat graphics and intersecting lines create personality, tactile shapes result in a rich, varied and exciting visual brand language.

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One hundred individually hand cut blocks were crafted to form the next chapter of the LOD brand identity. After experimenting with materials in the prototype stage it was decided that the natural finish of red cedar wood, set against the brands existing grey background, struck the right balance between the previous identity and the potential of the new.

The individually shaped pieces represent the diverse roster of highly motivated and experienced freelance lawyers LOD offers to its growing client base.

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LOD rebranded website, mobile & social media look & feel

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LOD brand stationery & collateral

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LOD brand press advertising

“At LOD we wanted to put good visual design at the heart of a new type of legal service. It has been a crucial part of our growth and for more than 3 years, Design Friendship have been great partners in developing our business vision from a design perspective”.

– Simon Harper, LOD Co-Founder

If you have a project that you’d like to discuss with Design Friendship please email us at: hello@designfriendship.com

Brompton Food Market – Branding

Wednesday, November 19th, 2014

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When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.

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We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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BFM Website

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15-inch Apple MacBook Pro

Mobile

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Brand photography & art direction

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We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com

Enjoy!

‘You Don’t Own This Life’ so says songwriter Alex Highton

Monday, November 17th, 2014

So here’s a plug for one of DF’s favourite singer songwriter Alex Highton and his brand spanking new video. From past experience we know just how much time & effort has gone into this new video, by a hard working creative bunch who are doing it for love and not money.

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The Track ‘You Don’t Own This Life’ is off the forthcoming album ‘Nobody Knows Anything’, it just so happens that DF had a hand in it and is out just in time for Christmas on December 1st.

The albums been getting rave reviews and plenty of support from 6 Music’s Tom Robinson too.

So if you’re fed up with talent shows, plastic pop and artists who are more interested in their latest new fragrance instead of the music, please do your ears a favour and give it watch, like it, share it and show some love people.

All power to you Al, we’re proud to help and support your musical journey.

This is the…

Wednesday, July 2nd, 2014

News

You might have noticed that the DF website is now linking through to our DF Blog, the reason being that we’re currently hatching new plans at DF HQ for a brand spanking new website which will hopefully be appearing soonish*!

The old site had served us well over the years but the landscape that is the th’internet, as my mum calls it, has changed completely and we couldn’t ignore it any longer. So the time has come for change, in the meantime we’ll try to post more regularly on the blog and share some of our new work when we get a spare 5 mins.

Please pop by from time to time and watch this space!

*Soonish is a technical term for…
“We’ve been trying to design our new website for the past 2 years, work keeps getting in the way and realistically it could be another 6 months until we’re done!”

#1 Rule of Only Hearts Club: There are only Hearts.

Friday, January 24th, 2014

Dear friends, some of you may already know but for those of you that don’t, I have an obsession with hearts (hence the heart in our DF logo).

It all started with my love for everything about NYC, and being the geeky designer that I am, I fell head over heels for Milton Glaser’s bold and beautiful iconic I Heart NY Logo.

OHC-Logo Only Hearts Club (OHC) Logo

Only Hearts Club is where I share my passion for heart shaped stuff! Hearts I make, hearts I find and hearts by others. I’ve been busy working on a shiny new logo, website, and some lovely prints that I wanted to share with you, so please take a look at www.onlyheartsclub.co.uk.

2014-01-24-Special-Friends-Heart-Screen-Print-Badge Special Friends – Print & Pin Badge

2014-01-24-Flourescent-Leopard-Print-Screen-Print Animal Print – Fluorescent Prints

Only Hearts Club is an ongoing love affair of hearts of all shapes and sizes so watch this space…and remember Valentines Day is just around the corner. To celebrate the launch of Only Hearts Club I’ve produced a super limited edition screen print onto gold perspex, there’s only 10 and when they’re gone they’re gone.

2014-01-24-Gold-Mirror-Leopard-Print-Screen-Print Limited Edition Animal Print

For latest news and to see what I’ve been up to, you can follow me on my Facebook page & blog.

Cheers

Nat

Odette Toilette

Thursday, August 22nd, 2013

We’ve been meaning to share some new work with you all for a while know, but getting around to actually doing it has been easy said than done!

Odette_Logo

First off is Odette Toilette, the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.

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We’ve been lucky enough to attend a few of Odette’s events in the Bookclub and have always had a really great and interesting time. Check out Odette’s Scratch+Sniff events page for your chance to take a look (and smell) at fragrance in a different way.

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We designed Odette Toilette’s identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson.

Blend #1 of Odette Toilette’s Pot Pourri is limited to 250 pots. Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort.

The pot pourri’s midnight-black clay pot was hand-made in an artisinal pottery near York. Each pot is £45 (+p&p) and available to buy via the Odette Toilette website.

Blend #2 will follow soon – so watch this space.

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La Maison Fontaine – New Editions

Wednesday, January 16th, 2013

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DF can finally reveal the exciting new 2013 additions to the La Maison Fontaine Absinthe family.

The original variant is now joined by a more traditionally recognisable green absinthe, La Maison Fontaine Verte, a close relative to the World’s most awarded blanche absinthe, Fontaine Blanche.

Secondly, inspired by a handwritten 1920’s Crème de Cacao recipe found in the recipe books of La Maison Fontaine’s Pontarlier distillery, LMF decided to push the creative boundaries and have created La Maison Fontaine Chocolat absinthe liqueur.

The extended La Maison Fontaine family will start making its way into the markets over the coming weeks and months.

To get your hands on a bottle click here: LMF Blanche | LMF Verte | LMF Chocolat Liqueur

 

E5 Bakehouse

Friday, January 11th, 2013

We decided to follow on from last year’s Christmas screen printing extravaganza by doing something hands on again this year, and since we’ve had a few small bake offs in the office recently we decided to go to E5 Bakehouse for our Christmas Party, where we learnt how to bake a variety of breads including the bakeries famous Hackney Wild (a classic pain de campagne), bagels, ciabatta and a 66% rye bread.

E5 Bakehouse is an artisan bakehouse and coffee shop in the railway arches near London Fields. As well as selling bread in store and baking bread for local restaurants, E5 Bakehouse also offer fresh lunches including sandwiches made from the day’s batch of sourdough, salads and homemade cakes – all locally sourced, organic and at decent prices.

Our course leader for the day was Ben, the brains behind E5 Bakehouse and a very nice chap indeed. The course is very hands on and by the end of it we all walked home with enough bread to feed a small village. We had a great time and E5 Bakehouse is definitely worth a visit whether you want to learn to make bread or you simply want to buy a loaf of delicious, handmade artisan bread.

E5 Bakehouse, Arch 395, Mentmore Terrace, London E8 3PH; e5bakehouse.com

 

 

 

Alex Highton – I Left the City

Tuesday, December 18th, 2012

Very happy to finally be able to share this music video with you that we helped put together for very talented Alex Highton. Alex Highton’s debut album Woodditton Wives Club is packed full of witty, thoughtful songs. Simple, mellow acoustic guitar melodies paired with Alex’s charming vocals make this album really stand out. We love it and if you do too do yourself a favour and buy his album from his website or iTunes. A big shout out to Joe Marcantonio for helping us put this video together. Sit back and enjoy!

Find a better work life balance

Tuesday, September 18th, 2012

Here is a shameless bit of self promotion for DF’s latest identity work. Life with Law is a series of free talks offering inspiration and ideas for living a good, happy and satisfying life (whilst practising law).

So if you’re a lawyer type who’s working too hard and finding it hard to enjoy enough ‘me’ time, then this is the event for you. I rest my case M’lord!