Every project starts with a brief, but very few projects end up with exceptional results. Why?
Bassett & Partners film Briefly, asks the question that most creatives and clients struggle with at some point or another… What makes a good creative brief?
The resulting film scratches the surface of a question that, in my opinion, is far bigger than any one answer. All I do know is that it’s far easier to get a creative brief wrong, than it is to get it right.
It’s a nicely put together piece and well worth a watch over lunch. I think my favourite quote from the film is… “the best briefs are brief.”
From the moment you step into the exhibition you’re confronted with a playground of whimsical art that is smart, funny and at it’s best made me grin like an idiot. The exhibition has it’s obvious highlights like Creed’s Mothers Spindle above or the highly entertaining ‘Work No 200, Balloon Room’, but throughout the exhibition there are some really great simplistic touches that catch and ensnare the minds eye in equal measure.
I particularly liked the huge striped wall using different graphic adhesive tapes, shown above, but then again I would wouldn’t I. So do you eyes & mind a favour and pop along if you have a spare hour or two.
A vast amount of money is spent globally on advertising each year, probably too much compared to some of the worlds more pressing matters. It also could be argued that the majority of ads go in one ear and out the other without making you stop and think! Over the past year or so those hard working eco-warriors over at Greenpeace have been making very good use of my, and countless others, monthly donations with some very clever thinking on a budget.
I really hope these stunts, and their message, gets the recognition that they deserve by the masses, but also by the industry it’s hijacking. In my humble opinion the above & below are far more worthy of a few D&AD’s & Cannes Lions!
Olfactory events purveyor Odette Toilette and flavourist Danny Hodrien invite you to a masterclass to create your own lickable perfume. A sniffable history of 20th-century gourmand scents will be followed by a practical workshop under Danny’s expert guidance. Participants will be able to blend from a range of unusual aromatic flavour ingredients to create a skin scent that can be tasted.
What more can be said about Milton Glaser’s ‘I Heart NY’ identity that already hasn’t been said? Well for starters it’s one of DF’s favourite identities ever, for obvious reasons, and if that’s not a good enough reason to write a little post about it then we don’t know what is?
We’ve always thought logo design is at it’s very best when the clients brief is executed in it’s most simplistic and true form with a little twist. Think about it, all the classic marks that grace the logo hall of fame have this very unique quality for example Fedex, the Woolmark, British Rail and Nike’s Swoosh to name but a few. Glaser’s ‘I heart NY’ is definitely up there in our opinion, but what is interesting to find out is that this iconic logo almost never was.
Above is the original sketch Glaser did on an envelope in the back of the NY taxi after having second thoughts and somewhat of a eureka moment and below is the old school cut and paste layout sheet, both of which are now on permanent display at MOMA New York.
As with most iconic logo and creator back stories Milton Glaser didn’t get a cent for his creation back in 1977 which now generates over $30 million a year for the State of New York! Glazer has been quoted as saying “he did it for free, as a gift to New York” in a time when the city needed all the help it could get.
Back in 1977 New York was bankrupt, had rolling black outs and was in the grip of the highest crime levels the city had ever seen. The State needed tourism to help generate income for the city but New York had so much bad press at the time the tourists were staying away. New York State’s department for economic development commissioned the Madison Avenue advertising agency, Wells Rich Greene, to create a campaign that would help combat this. At the time New York’s big selling point was Broadway, and the agency came up with the slogan (“I Love New York”), in the shape of a jingle by the composer Steve Karmen and a television commercial featuring the stars of broadway. But they still needed a logo — and that’s where Glaser came in.
As you’ll see from the above clip a lot has changed but the one thing that’s stood the test of time is Glaser’s simple, iconic logo which we heart a lot.
A while back we came across the simply beautiful work of Jimmy Fiction Esq and for some strange reason, probably a crazy deadline, we completely forgot to post about him. So to make amends we thought we should blog about Jimmy’s very big colourful three dimension letters that would look amazeballz in DF HQ if we had the space!
As Jimmy points out on the website his creations are perfect for the garden and home, as well as festivals, brand spaces, events and the like. All letters are hand manufactured in welded steel, and resin or powder coated for many years of resilient alphabetical service.
They are free-standing and sturdy enough for all-weather outdoor use and as a framework for planting, or can be supplied with custom fixtures and fittings, for example wall mounting, if needed. Jimmy also offers a full bespoke design and manufacturing service for any variations you or your clients may require.
Today’s the day Nike will be auctioning off 1500 pairs of the much sort after Nike Air Mag. All proceeds from the auction will go towards the great work that the Michael J Fox Foundation is doing to combat Parkinson’s disease. Currently standing at around $4000.00 a pair I think even if I sold my own mother, as amazing as she is, I’d still way way short of the eventual mark! So for those who just want to see a pair head down to Nike Town at Oxford Street as I have it on good authority that they have a pair to ogle at. Below is an amazing message from the man himself.
It’s a bitter sweet day for me as I want a pair of these so much it’s hurts but sadly they’re a little out of my price bracket. However having seen on a daily basis how destructive Parkinson’s Disease can be with my own Granddad Tommy, who suffered and fought for well over a decade, I do think it’s a really fantastic and commendable partnership.
If I had the money I’d happily pay ten times the final amount, what ever it may be, not because I want the Nike Air Mag’s but because I wouldn’t wish what my Granddad went through on anyone. So massive respect goes out to the guys at Nike and even bigger respect has to go to the main man, Michael J Fox, for bringing us so much joy and for leading the fight against a horrible disease under very difficult circumstances.
For 2011 Duck and Cover wanted to produce two sets of POS, an emotive piece that engages their consumers, and a branding device that can be used as an on-going in-store campaign to help improve brand recognition and awareness.
The brief was to deliver freestanding POS that can work along side the seasonal campaign imagery and brand concept ‘Ready For Anything’, and to create a call out to Duck and Cover products in busy multi-brand stores.
The Megaphone – Emotive POS
DF created a memorable POS unit that the Duck and Cover target audience can identify with and that represents the brand personality and ethos:
• Be a leader not a follower
• Be pro-active
• Confidence to stand up for what you believe
• Be direct and straight-talking
• Be forward thinking
• Be bold and embrace difference
• Be ‘Ready For Anything’
Civilian Target – Branding POS
The Duck and Cover ‘Civilian Target’ is an ongoing in-store brand building campaign with the DAC device at the heart of the concept. It’s simple, bold shape and direct approach to branding takes inspiration from the Duck and Cover urban, utilitarian and industrial look and feel. Because of the simplicity of this iconic shape, the ‘Civilian Target’ will be used across a number of in-store display units, made from a variety of materials and sizes from concrete statues to brushed metal shelf riders etc.
The guys at Austin-based BMX Company Mutiny Bikes had the balls to tape a Canon 7D to a mini helicopter, and the result is pretty sweet. Filmed at Austin’s new skatepark, it’s a great short video and I recommend you check it out, along with some Mutiny’s other videos on their vimeo page.
We came across recent RCA graduate Markus Kayser’s amazing Solar Sinter project today and thought it was well worth posting. Kayser explains that in a world increasingly concerned with questions of energy production and raw material shortages, this project explores the potential of desert manufacturing, where energy and material occur in abundance.
In his experiment sunlight and sand are used as raw energy and material to produce glass objects using a 3D printing process, that combines natural energy and material with high-tech production technology.
Solar-sintering aims to raise questions about the future of manufacturing and triggers dreams of the full utilisation of the production potential of the world’s most efficient energy resource – the sun. Whilst not providing definitive answers, this experiment aims to provide a point of departure for fresh thinking.