It’s hard to believe that the Nike Air Max 1 is 27 years old today, it only seems like yesterday that I slipped on a pair for the very first time! The first incarnation of the shoe was originally designed by Tinker Hatfield, who started out working for Nike as an architect designing shops and offices. Since then Hatfield has become a leading light for the brands creative vision and oversees Nike’s special projects division the ‘Innovation Kitchen’ as well as being responsible for many of the brands greatest hits. There’s some nice lunch time reading on the history of Air Max here.
I’m not going bang on about the pair Nike has released this morning to mark the event, see below, just to say as my late Gran would of put it… “if it ain’t broke son, leave it the fuck alone!” *
That aside I’m openly biased when it comes to most things Nike, but for me the Air Max 1 is definitely a favourite. What’s not to love, its got classic lines to rival Coca Cola’s Original Glass Bottle, a simplicity not unlike Dieter Rams creations and an iconic colorway to match Peter Saville’s FAC 1 Poster.
The Air Max 1 is undoubtably a modern design classic that has stood the test of time and I can honestly see myself still rocking them way into my late Nineties, if I ever make it that far.
So many happy returns Nike Air Max, long may it continue.
* For the record my late gran was a very sweet & religious 96 year old lady who would never have said such a thing, but you get the idea!