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‘Fashion’ archive

Happy Air Day

Wednesday, March 26th, 2014

Nike_Air_Max_1

It’s hard to believe that the Nike Air Max 1 is 27 years old today, it only seems like yesterday that I slipped on a pair for the very first time! The first incarnation of the shoe was originally designed by Tinker Hatfield, who started out working for Nike as an architect designing shops and offices. Since then Hatfield has become a leading light for the brands creative vision and oversees Nike’s special projects division the ‘Innovation Kitchen’ as well as being responsible for many of the brands greatest hits. There’s some nice lunch time reading on the history of Air Max here.

original-nike-air-bag-patent-drawings-01-570x837
Original Nike Air Max 1 Patent Drawing.

I’m not going bang on about the pair Nike has released this morning to mark the event, see below, just to say as my late Gran would of put it… “if it ain’t broke son, leave it the fuck alone!” *

Nike_Air_Max_Day

That aside I’m openly biased when it comes to most things Nike, but for me the Air Max 1 is definitely a favourite. What’s not to love, its got classic lines to rival Coca Cola’s Original Glass Bottle, a simplicity not unlike Dieter Rams creations and an iconic colorway to match Peter Saville’s FAC 1 Poster.

The Air Max 1 is undoubtably a modern design classic that has stood the test of time and I can honestly see myself still rocking them way into my late Nineties, if I ever make it that far.

So many happy returns Nike Air Max, long may it continue.

* For the record my late gran was a very sweet & religious 96 year old lady who would never have said such a thing, but you get the idea!

Duck and Cover – A/W11 Campaign

Thursday, July 28th, 2011

Design Friendship’s third and final installment for Duck and Cover ATL campaign follows on from the S/S11’s “Rendezvous” story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign, “The Chase”, which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.

The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative DF created with DAC to engage and excite the 24+ male consumer.

As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.

Massive thanks has to be given to David Clerihew and the rest of the crew for all their hard work over an intense two day shoot, and an additional shout going to Jude Greenaway for audio and editing wizardry. We couldn’t have done it without you guys.

Enjoy!

Property of… a very nice brand

Thursday, July 21st, 2011

DF have just returned from a two day trip to Amsterdam where we managed to fit in, amongst our meetings, a couple of hours out and about to see what’s happening. We’re always excited when we come across a well executed brand we haven’t seen before and when we came across Property of… we weren’t disappointed.

Man bag store Property of… is the brainchild of Peter Teo & Richard Chamberlain and is situated in the beautiful canal district of central Amsterdam. The brands perfectly executed products and the equally cool store interiors look and feel like the real deal while demonstrating real attention to detail, we only wished London had it’s own store to mooch about in.

If you can’t make if over for the total instore experience you can always have a nosey on the Property of… website to find out more. Right which bag’s got my name of it?