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LOD – Rebrand

Thursday, November 12th, 2015

LOD Animated Brand Stop Motion Video from Design Friendship on Vimeo.

We first met Jonathan Brenner and Simon Harper, founders of LOD (Lawyers On Demand) back in 2011. At the time they were 3 years into their venture, Simon was still a partner at BLP and they had just brought on their first member of staff.

It’s not often that you hear the word ‘innovation’ associated with the legal industry, but in our initial conversations it became clear that innovation played a key role in Jonathan and Simon’s vision and of course the brand’s DNA.

LOD_Logo_Wall

In late 2014, seven years after the launch of Lawyers On Demand, LOD had successfully disrupted the legal landscape and carved out a new approach to practising law in the UK and beyond.

For several years there had been numerous discussions about the future of the brand, as Lawyers On Demand was now commonly referred to as LOD both by the internal teams and by its external clients. It was felt that LOD was a far better fit for the brand moving forward.

LOD_Logo

The new LOD mark (above) was chosen for it’s bold, iconic, symmetry that focused on the capitalised initials of the original brand name. Aesthetically we centred the mark around a customised letter ‘O’ to form two brackets which are widely use throughout the legal profession. The two halves of the ‘O’ icon represent the central role LOD plays in bringing two parties together… Lawyer & Client.

LOD_Icon_Grid

LOD_Grid_Dev

As we explored how the various branding elements would work together we began experimenting with different layout grids.

The idea was to marry the interconnecting lines of the Icon and grid system with the geometric blocks they created, resulting in an adaptable alphabet of unique shapes, patterns and graphics. This concept was a perfect way to show the creative and innovative nature of the LOD approach, the varied personalities and skill sets of the LOD lawyers, and the structured landscape of law.

We extended the grid system concept to the whole LOD mark as shown above, flat graphics and intersecting lines create personality, tactile shapes result in a rich, varied and exciting visual brand language.

LOD_Block_Grid

LOD_Logo_Knockout_Blocks

LOD_Image_Bank

One hundred individually hand cut blocks were crafted to form the next chapter of the LOD brand identity. After experimenting with materials in the prototype stage it was decided that the natural finish of red cedar wood, set against the brands existing grey background, struck the right balance between the previous identity and the potential of the new.

The individually shaped pieces represent the diverse roster of highly motivated and experienced freelance lawyers LOD offers to its growing client base.

LOD_LawFirm_Webpage

LOD_Mobile

LOD rebranded website, mobile & social media look & feel

LOD_Stationery_LR

LOD_Postcards_LR

LOD brand stationery & collateral

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LOD_Recruit_Ad_LR

LOD brand press advertising

“At LOD we wanted to put good visual design at the heart of a new type of legal service. It has been a crucial part of our growth and for more than 3 years, Design Friendship have been great partners in developing our business vision from a design perspective”.

– Simon Harper, LOD Co-Founder

If you have a project that you’d like to discuss with Design Friendship please email us at: hello@designfriendship.com

Glaser’s Stencil goes digital!

Tuesday, April 14th, 2015

Way back in 2011 we posted our love for Milton Glaser’s ‘I Heart NY’ branding’ see the post here if you didn’t catch it.

I Heart NY Logo

So it was really great to hear from Alex Haigh, Founder & Creative Director of HypeForType, who read our post way back when and thought we’d be interested in a typographic gem they’ve been cooking up from the great man’s archive!

A hugely respectful nod has to go to Mr Glaser for the original design, the HypeForType team and last but no means least Rick Banks of Face37, who’s obviously lovingly poured his heart into this project! Below is the lowdown of what is coming to a font folder need you, we can’t wait to get our hands on it!!!

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You’ll certainly be familiar with Milton Glaser’s most famous piece of work – he designed the iconic ‘I Heart New York’ logo back in 1977, a piece of urban symbolism that has yet to lose its charm – but his design legacy doesn’t stop there.

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In 1967 ‘Glaser Stencil’ – a font designed to mimic and improve upon the traditional letter stencilling that had a popularity boom in the 40s and 50s – made its first appearance on a billing poster at Carnegie Hall.

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Since then, Glaser’s bespoke typeface has become a quintessential piece of American design. The instantly recognisable stamp of Glaser Stencil has appeared on everything from early video game consoles to the set design for Lars von Trier’s Dogville in 2003.

videopac

Dogville

The font was of course computerised for the tech revolution, bringing its timeless look to a new generation. However the rest of the Glaser Stencil font family – a further four variations on Glaser’s stylish original – have been gathering dust in the design archives until now.

Teaming up with renowned British designer Rick Banks, founder of Face37 design house, the complete family of Glaser Stencil will soon be made available to the digital age for the first time. For typographers and designers everywhere it’s a special moment, not least of all for Banks himself:

‘I’ve loved Glaser Stencil and all its weights since I first got into graphic design. It’s been a real honour and privilege working with Milton to bring the whole family back to life.’

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The UK type foundry HypeForType are launching the family exclusively, and this can be purchase from the following link.

It’s rare that a designer achieves such longevity and recognition, but Glaser has managed it, with documentaries made about his life and a lasting influenced that can be traced through four decades of typography. The full revival of Glaser Stencil is the next step in that journey.

‘It’s amazing to see a typeface that I designed back in the 1960s so carefully revived with attention to detail from Face37 and HypeForType,’ said Glaser of this design renaissance. ‘It’s like seeing a child reborn.’

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The art of letterheads

Tuesday, November 4th, 2014

typewriter-banner-6-black-and-white-lighter

In an age of emails, texts and tweets letter writing is sadly becoming a dying art form.

The crisp, clean canvas of the humble letterhead is gradually dropping down the list of a branding project deliverables, and I’m pretty sure before I retire, I’ll be recounting the days of old when a beautifully designed and printed Letterhead was something to be admired.

If you’ve every had to design a letterhead or even Ooo’d at a particularly nice one, then I think you’ll appreciate the following link. A lovingly put together collection of letterheads from the 1960s, great effort Frank Mulvey.

Not all progress is a good thing, but then again, I might just be stuck in the past on this one!

This is the…

Wednesday, July 2nd, 2014

News

You might have noticed that the DF website is now linking through to our DF Blog, the reason being that we’re currently hatching new plans at DF HQ for a brand spanking new website which will hopefully be appearing soonish*!

The old site had served us well over the years but the landscape that is the th’internet, as my mum calls it, has changed completely and we couldn’t ignore it any longer. So the time has come for change, in the meantime we’ll try to post more regularly on the blog and share some of our new work when we get a spare 5 mins.

Please pop by from time to time and watch this space!

*Soonish is a technical term for…
“We’ve been trying to design our new website for the past 2 years, work keeps getting in the way and realistically it could be another 6 months until we’re done!”

Happy Air Day

Wednesday, March 26th, 2014

Nike_Air_Max_1

It’s hard to believe that the Nike Air Max 1 is 27 years old today, it only seems like yesterday that I slipped on a pair for the very first time! The first incarnation of the shoe was originally designed by Tinker Hatfield, who started out working for Nike as an architect designing shops and offices. Since then Hatfield has become a leading light for the brands creative vision and oversees Nike’s special projects division the ‘Innovation Kitchen’ as well as being responsible for many of the brands greatest hits. There’s some nice lunch time reading on the history of Air Max here.

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Original Nike Air Max 1 Patent Drawing.

I’m not going bang on about the pair Nike has released this morning to mark the event, see below, just to say as my late Gran would of put it… “if it ain’t broke son, leave it the fuck alone!” *

Nike_Air_Max_Day

That aside I’m openly biased when it comes to most things Nike, but for me the Air Max 1 is definitely a favourite. What’s not to love, its got classic lines to rival Coca Cola’s Original Glass Bottle, a simplicity not unlike Dieter Rams creations and an iconic colorway to match Peter Saville’s FAC 1 Poster.

The Air Max 1 is undoubtably a modern design classic that has stood the test of time and I can honestly see myself still rocking them way into my late Nineties, if I ever make it that far.

So many happy returns Nike Air Max, long may it continue.

* For the record my late gran was a very sweet & religious 96 year old lady who would never have said such a thing, but you get the idea!

#1 Rule of Only Hearts Club: There are only Hearts.

Friday, January 24th, 2014

Dear friends, some of you may already know but for those of you that don’t, I have an obsession with hearts (hence the heart in our DF logo).

It all started with my love for everything about NYC, and being the geeky designer that I am, I fell head over heels for Milton Glaser’s bold and beautiful iconic I Heart NY Logo.

OHC-Logo Only Hearts Club (OHC) Logo

Only Hearts Club is where I share my passion for heart shaped stuff! Hearts I make, hearts I find and hearts by others. I’ve been busy working on a shiny new logo, website, and some lovely prints that I wanted to share with you, so please take a look at www.onlyheartsclub.co.uk.

2014-01-24-Special-Friends-Heart-Screen-Print-Badge Special Friends – Print & Pin Badge

2014-01-24-Flourescent-Leopard-Print-Screen-Print Animal Print – Fluorescent Prints

Only Hearts Club is an ongoing love affair of hearts of all shapes and sizes so watch this space…and remember Valentines Day is just around the corner. To celebrate the launch of Only Hearts Club I’ve produced a super limited edition screen print onto gold perspex, there’s only 10 and when they’re gone they’re gone.

2014-01-24-Gold-Mirror-Leopard-Print-Screen-Print Limited Edition Animal Print

For latest news and to see what I’ve been up to, you can follow me on my Facebook page & blog.

Cheers

Nat

Odette Toilette

Thursday, August 22nd, 2013

We’ve been meaning to share some new work with you all for a while know, but getting around to actually doing it has been easy said than done!

Odette_Logo

First off is Odette Toilette, the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.

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We’ve been lucky enough to attend a few of Odette’s events in the Bookclub and have always had a really great and interesting time. Check out Odette’s Scratch+Sniff events page for your chance to take a look (and smell) at fragrance in a different way.

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We designed Odette Toilette’s identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson.

Blend #1 of Odette Toilette’s Pot Pourri is limited to 250 pots. Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort.

The pot pourri’s midnight-black clay pot was hand-made in an artisinal pottery near York. Each pot is £45 (+p&p) and available to buy via the Odette Toilette website.

Blend #2 will follow soon – so watch this space.

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The saddle masters

Friday, August 16th, 2013

Anyone who knows me, knows that I have a slight obsession with everything to do with building Old School BMX. I mainly focus my attentions around the U.S. brand Skyway but part of this obsession is spending countless hours every week hunting down the right NOS (New Old School) parts. At times this isn’t that great for my productivity at work or the bank balance!

On my travels this week I came across this great little promo film above for the Japanese Saddle Masters Kashimax, who in my humble opinion make the BMX saddle of choice, the sleek and classic Aero.

It’s great to see Kashimax still going strong after all these years, their attention to detail and craftsmen at work. Watch out for the Aero AX-4A in the film, I think it made my wallet twitch!

Enjoy

Find a better work life balance

Tuesday, September 18th, 2012

Here is a shameless bit of self promotion for DF’s latest identity work. Life with Law is a series of free talks offering inspiration and ideas for living a good, happy and satisfying life (whilst practising law).

So if you’re a lawyer type who’s working too hard and finding it hard to enjoy enough ‘me’ time, then this is the event for you. I rest my case M’lord!

Twenty One Years Hard Labour

Tuesday, June 12th, 2012

Last week I took a journey back in time to my graphic design roots when I popped along to the exhibition and book launch celebrating, London design studio, Form’s 21st anniversary.

Now this wasn’t just any old exhibition/book launch for me, as Form is where I spent those first tentative and mistake ridden years of my professional life. I owe that studio a hell of a lot and I’m proud to call it’s founders, Paul West & Paula Benson, my graphical Mum & Dad. Don’t get me wrong, there where times when I wanted to throttle P&P back in the day, and I’m positive there were even more times when P&P wanted to throttle me back too! I particularly remember a few typo stinkers coming back from printers that are burned into my memory, Mint Royale 12″ mix will haunt me forever!

Anyway this isn’t therapy, it’s a blog, so lets get down to it!

There are two things that are remarkable about FormTwentyOne, the first is that twenty one years in an ever adapting design scene, were studios, designers and trends come and go is no mean feat. Form has stayed the course, adapted and evolved even when it’s young has flown the nest!

I realise the haters out there will argue “twenty one, so what, it’s just a number”, and they’re kind of right, it wouldn’t mean diddly squat if Form don’t deliver the goods anymore, but the fact is they consistently do!

And that is my second point, what the exhibition and book shows is that Form have a superb body of work, only a fraction of which is on view. But these edited highlights are a must see and a real testament to Paul & Paula, and the many generations of ‘Formsters’ who have cut their teeth under their guidance.

So if you like your logos, design and art direction done properly, with a big serving of ‘POP’ for dessert, then get yourself down to Blackwall Studios sharpish or grab a copy of the book, because nobody does it quite like Form.

Massive respect to P&P and the Form family, it was lovely to see you all again and the hangover was well worth it!