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‘Branding’ archive

La Maison Fontaine® wins again!

Thursday, June 30th, 2011

DF are chuffed to announce that our favourite absinthe La Maison Fontaine® has just been awarded one of only two Silvers in the ‘White Spirit’ category, at this years Harpers Design Awards. Coming off the back of winning Gold at the Absinthe Masters, 3 Golds at the IWSC awards and the Golden Spoon at the Absinthiades, it seems that Sven’s got his hands full!

40 years on and still got it

Tuesday, June 28th, 2011

So I was trawling the t’interweb and discovered that the Nike Swoosh hit the big 40 on Saturday and anybody who knows me knows I love my Nike.

Designed in 1971 by graphic design student Carolyn Davidson for a mere $35, we think our budgets are tight, the Nike swoosh has become one of the most recognisable brand logos of all time and one of my particular favourites!

Davidson originally designed the logo while studying graphic design as a student at Portland State University, where a certain Phil Knight happened to be teaching an accounting class. Fate had a hand in their chance meeting were Knight asked Davidson if she’d do some design work for what was then Blue Ribbon Sports. Eventually Davidson was given the task of coming up with a mark for Knight’s new venture which would later be named Nike, after the Greek goddess of victory.

The rest is graphical history but 40 years on I think it’s definitely worth celebrating!

If only all ads could be this beautiful

Tuesday, April 12th, 2011

If you only do one thing today then we highly recommend that you spend 3 minutes watching this advert, yes an advert. Simply beautiful.

La Maison Fontaine® takes Gold

Sunday, March 13th, 2011

Last week we found out that the great and the good of the Absinthe world who had gathered for the prestigious Absinthe Masters 2011, had very kindly awarded the DF designed La Maison Fontaine® the Gold award in the Design Category as well as the Silver award in the non-coloured spirit category. This comes on the back of winning 3 Golds; Best in Class & Gold International Wine & Spirits Competition (IWSC), Golden Spoon at world renowned 2010 Absinthiades and Gold (and a Silver) at the Absinthe Masters 2010. All in all not a bad start!