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‘Art Direction’ archive

LOD – Rebrand

Thursday, November 12th, 2015

LOD Animated Brand Stop Motion Video from Design Friendship on Vimeo.

We first met Jonathan Brenner and Simon Harper, founders of LOD (Lawyers On Demand) back in 2011. At the time they were 3 years into their venture, Simon was still a partner at BLP and they had just brought on their first member of staff.

It’s not often that you hear the word ‘innovation’ associated with the legal industry, but in our initial conversations it became clear that innovation played a key role in Jonathan and Simon’s vision and of course the brand’s DNA.

LOD_Logo_Wall

In late 2014, seven years after the launch of Lawyers On Demand, LOD had successfully disrupted the legal landscape and carved out a new approach to practising law in the UK and beyond.

For several years there had been numerous discussions about the future of the brand, as Lawyers On Demand was now commonly referred to as LOD both by the internal teams and by its external clients. It was felt that LOD was a far better fit for the brand moving forward.

LOD_Logo

The new LOD mark (above) was chosen for it’s bold, iconic, symmetry that focused on the capitalised initials of the original brand name. Aesthetically we centred the mark around a customised letter ‘O’ to form two brackets which are widely use throughout the legal profession. The two halves of the ‘O’ icon represent the central role LOD plays in bringing two parties together… Lawyer & Client.

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As we explored how the various branding elements would work together we began experimenting with different layout grids.

The idea was to marry the interconnecting lines of the Icon and grid system with the geometric blocks they created, resulting in an adaptable alphabet of unique shapes, patterns and graphics. This concept was a perfect way to show the creative and innovative nature of the LOD approach, the varied personalities and skill sets of the LOD lawyers, and the structured landscape of law.

We extended the grid system concept to the whole LOD mark as shown above, flat graphics and intersecting lines create personality, tactile shapes result in a rich, varied and exciting visual brand language.

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One hundred individually hand cut blocks were crafted to form the next chapter of the LOD brand identity. After experimenting with materials in the prototype stage it was decided that the natural finish of red cedar wood, set against the brands existing grey background, struck the right balance between the previous identity and the potential of the new.

The individually shaped pieces represent the diverse roster of highly motivated and experienced freelance lawyers LOD offers to its growing client base.

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LOD rebranded website, mobile & social media look & feel

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LOD brand stationery & collateral

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LOD brand press advertising

“At LOD we wanted to put good visual design at the heart of a new type of legal service. It has been a crucial part of our growth and for more than 3 years, Design Friendship have been great partners in developing our business vision from a design perspective”.

– Simon Harper, LOD Co-Founder

If you have a project that you’d like to discuss with Design Friendship please email us at: hello@designfriendship.com

Brompton Food Market – Branding

Wednesday, November 19th, 2014

BFM_Logo_Masthead

When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.

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We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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BFM Website

Website

15-inch Apple MacBook Pro

Mobile

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Brand photography & art direction

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We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com

Enjoy!

A taste of the future

Thursday, October 17th, 2013

Here is a great little piece by Mark Hudson talking about his commission from the Design Museum in London for a visual timeline at the entrance to their ‘The Future Is Here’ show.

We love a nice bit Lasercut perspex, currently working on something ask we speak, and Marks graphic silhouettes work a treat in introducing visitors to ideas of manufacture and technological change across time.

‘The Future is Here’ exhibition runs until the 29th October at the Design Museum London and is well worth checking out.

Thanks for the heads up Mark.

Enjoy!

Odette Toilette

Thursday, August 22nd, 2013

We’ve been meaning to share some new work with you all for a while know, but getting around to actually doing it has been easy said than done!

Odette_Logo

First off is Odette Toilette, the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory adventures for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. From collaborations with the wine industry to fragranced tours of the Tate’s Pre-Raphaelite exhibition, cake-fuelled Vintage scent afternoons and a creative exchange between perfumers and writers, the world of Odette has fast become the place to go for new experiences with smell.

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We’ve been lucky enough to attend a few of Odette’s events in the Bookclub and have always had a really great and interesting time. Check out Odette’s Scratch+Sniff events page for your chance to take a look (and smell) at fragrance in a different way.

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We designed Odette Toilette’s identity and stationery as well as the pot pourri Odette launched in collaboration with horticulturalist, Stephen Nelson.

Blend #1 of Odette Toilette’s Pot Pourri is limited to 250 pots. Each pot contains over two litres of rose petals, macerated until heady. This heart is surrounded by aromatics including lemon verbena, mint, Russian coriander, bay, sweet marjoram and cured lemon peel. Resins of benzoin, storax and tonka bean bring warmth and comfort.

The pot pourri’s midnight-black clay pot was hand-made in an artisinal pottery near York. Each pot is £45 (+p&p) and available to buy via the Odette Toilette website.

Blend #2 will follow soon – so watch this space.

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Alex Highton – I Left the City

Tuesday, December 18th, 2012

Very happy to finally be able to share this music video with you that we helped put together for very talented Alex Highton. Alex Highton’s debut album Woodditton Wives Club is packed full of witty, thoughtful songs. Simple, mellow acoustic guitar melodies paired with Alex’s charming vocals make this album really stand out. We love it and if you do too do yourself a favour and buy his album from his website or iTunes. A big shout out to Joe Marcantonio for helping us put this video together. Sit back and enjoy!

Find a better work life balance

Tuesday, September 18th, 2012

Here is a shameless bit of self promotion for DF’s latest identity work. Life with Law is a series of free talks offering inspiration and ideas for living a good, happy and satisfying life (whilst practising law).

So if you’re a lawyer type who’s working too hard and finding it hard to enjoy enough ‘me’ time, then this is the event for you. I rest my case M’lord!

Twenty One Years Hard Labour

Tuesday, June 12th, 2012

Last week I took a journey back in time to my graphic design roots when I popped along to the exhibition and book launch celebrating, London design studio, Form’s 21st anniversary.

Now this wasn’t just any old exhibition/book launch for me, as Form is where I spent those first tentative and mistake ridden years of my professional life. I owe that studio a hell of a lot and I’m proud to call it’s founders, Paul West & Paula Benson, my graphical Mum & Dad. Don’t get me wrong, there where times when I wanted to throttle P&P back in the day, and I’m positive there were even more times when P&P wanted to throttle me back too! I particularly remember a few typo stinkers coming back from printers that are burned into my memory, Mint Royale 12″ mix will haunt me forever!

Anyway this isn’t therapy, it’s a blog, so lets get down to it!

There are two things that are remarkable about FormTwentyOne, the first is that twenty one years in an ever adapting design scene, were studios, designers and trends come and go is no mean feat. Form has stayed the course, adapted and evolved even when it’s young has flown the nest!

I realise the haters out there will argue “twenty one, so what, it’s just a number”, and they’re kind of right, it wouldn’t mean diddly squat if Form don’t deliver the goods anymore, but the fact is they consistently do!

And that is my second point, what the exhibition and book shows is that Form have a superb body of work, only a fraction of which is on view. But these edited highlights are a must see and a real testament to Paul & Paula, and the many generations of ‘Formsters’ who have cut their teeth under their guidance.

So if you like your logos, design and art direction done properly, with a big serving of ‘POP’ for dessert, then get yourself down to Blackwall Studios sharpish or grab a copy of the book, because nobody does it quite like Form.

Massive respect to P&P and the Form family, it was lovely to see you all again and the hangover was well worth it!

RIP Ralph McQuarrie

Sunday, March 4th, 2012

I can’t tell you the exact date and time when I first saw Star Wars or for that matter how many times I’ve watched each of the films since, but it’s a lot and probably bordering on the unhealthy!

What I can tell you is that Star Wars and it’s sequels, has probably been the single most influential thing on my path to becoming a designer. Now I’m not suggesting for one moment that my Parents, both natural and graphical (you know who you are) friends, art, music, college & university etc, didn’t have some large role to play. But for as long as I can remember Star Wars has always been there.

Of course as a young wide eyed little 70’s wannabe Jedi it was the excitement of the movie that captured my heart first. But as time goes by that can fade, as it has done for many of my friends, now just that film we used to be crazy about when we were kids. I’m happy to say they’ve never faded in my eyes and if anything those films, plus a few others I’m keen to mention, keep getting brighter. But why?

Put simply amazingly detailed aesthetics, and the genius that is Ralph McQuarrie, who sadly passed away this weekend. “Who” I hear you ask? Well you can be forgiven for asking that question as he’s the unsung hero behind some the greatest designs ever to be captured on film. Ralph McQuarrie role call reads like the ultimate Sci-fi/Fantasy top 10 with the likes of Star Wars, ET, Close Encounters, Batteries Not Included, Raiders of the Lost Ark and Battle Star Galactica, all of which I love.

Above is Ralph’s concept drawing for the now iconic Storm Trooper Helmet and below is probably his most recognisable creation Darth Vader.

It’s so easy to overlook just how much Ralph MacQuarrie has contributed to design and I for one can’t imagine a world without his work in it. I think his life’s work is best summed up on his website…

“His influence on design will be felt forever. There’s no doubt in our hearts that centuries from now amazing spaceships will soar, future cities will rise and someone, somewhere will say… ‘that looks like something Ralph McQuarrie painted’.”

Have You Seen My Sister Evelyn

Saturday, November 19th, 2011

Ever drawn on fogged-up windows? Not like this you haven’t. Evelyn Evelyn are a songwriting duo performing original compositions on piano, ukulele, guitar and accordion. This lovely little video for their track “Have You Seen My Sister Evelyn” was directed by Hoku Uchiyama, who takes you on an animated journey filled with flying pianos, ukulele-playing elephants, and dancing skeletons. A little creepy but a whole lot of fun!

Rinse Presents: A Visual Feast

Friday, August 12th, 2011

Record covers are the main reason I became a designer and from a very early age that is what I wanted to do when I grew up, that and be an ambulance driver, but I’m going off point! I got very lucky and my first job straight out of uni was doing just that and I loved every minute of it.

Last night I was lucky enough to be invited the opening night of Rinse Presents: A Visual Retrospective, which in my opinion should have been called “A Visual Feast”, but I guess that would have been seen as boasting. I know from first hand how difficult it is to create within that 12×12 square format and what I gazed upon last night is a real testament to 17 years of lovingly grafted photography, art direction and design driven by a healthy musical obsession.

On show are some of the graphical highlights from DF chum Stuart Hammersley otherwise known as Give Up Art and I think you’ll agree it’s an impressive collection, one well worth popping along to see.

Also on shown is the equally impressive photography of one Shaun Bloodworth below, vastly underrated in my opinion, and together with Give Up Art their work has formed the foundation for a unique documentation of youth and music culture, with projects across both the UK and US, much of which will be shown alongside this Rinse FM exhibition.

The exhibition also falls on the 10th anniversary of London’s world famous, Rinse-afflilated, FWD>> club night, which is held on 20th August at a secret East London location.

The exhibition will be at the Truman Brewery Gallery – shop 14, Hanbury Street for 10 days from 12th to 21st of August, so if you do one thing this weekend get yourself down there and give your eyes a treat.