Designed in 1971 by graphic design student Carolyn Davidson for a mere $35, we think our budgets are tight, the Nike swoosh has become one of the most recognisable brand logos of all time and one of my particular favourites!
Davidson originally designed the logo while studying graphic design as a student at Portland State University, where a certain Phil Knight happened to be teaching an accounting class. Fate had a hand in their chance meeting were Knight asked Davidson if she’d do some design work for what was then Blue Ribbon Sports. Eventually Davidson was given the task of coming up with a mark for Knight’s new venture which would later be named Nike, after the Greek goddess of victory.
The rest is graphical history but 40 years on I think it’s definitely worth celebrating!