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Archive for November, 2014

Brompton Food Market – Branding

Wednesday, November 19th, 2014

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When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.

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We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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BFM Website

Website

15-inch Apple MacBook Pro

Mobile

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Brand photography & art direction

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We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com

Enjoy!

‘You Don’t Own This Life’ so says songwriter Alex Highton

Monday, November 17th, 2014

So here’s a plug for one of DF’s favourite singer songwriter Alex Highton and his brand spanking new video. From past experience we know just how much time & effort has gone into this new video, by a hard working creative bunch who are doing it for love and not money.

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The Track ‘You Don’t Own This Life’ is off the forthcoming album ‘Nobody Knows Anything’, it just so happens that DF had a hand in it and is out just in time for Christmas on December 1st.

The albums been getting rave reviews and plenty of support from 6 Music’s Tom Robinson too.

So if you’re fed up with talent shows, plastic pop and artists who are more interested in their latest new fragrance instead of the music, please do your ears a favour and give it watch, like it, share it and show some love people.

All power to you Al, we’re proud to help and support your musical journey.

The art of letterheads

Tuesday, November 4th, 2014

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In an age of emails, texts and tweets letter writing is sadly becoming a dying art form.

The crisp, clean canvas of the humble letterhead is gradually dropping down the list of a branding project deliverables, and I’m pretty sure before I retire, I’ll be recounting the days of old when a beautifully designed and printed Letterhead was something to be admired.

If you’ve every had to design a letterhead or even Ooo’d at a particularly nice one, then I think you’ll appreciate the following link. A lovingly put together collection of letterheads from the 1960s, great effort Frank Mulvey.

Not all progress is a good thing, but then again, I might just be stuck in the past on this one!