Every project starts with a brief, but very few projects end up with exceptional results. Why?
Bassett & Partners film Briefly, asks the question that most creatives and clients struggle with at some point or another… What makes a good creative brief?
The resulting film scratches the surface of a question that, in my opinion, is far bigger than any one answer. All I do know is that it’s far easier to get a creative brief wrong, than it is to get it right.
It’s a nicely put together piece and well worth a watch over lunch. I think my favourite quote from the film is… “the best briefs are brief.”