A vast amount of money is spent globally on advertising each year, probably too much compared to some of the worlds more pressing matters. It also could be argued that the majority of ads go in one ear and out the other without making you stop and think! Over the past year or so those hard working eco-warriors over at Greenpeace have been making very good use of my, and countless others, monthly donations with some very clever thinking on a budget.
I really hope these stunts, and their message, gets the recognition that they deserve by the masses, but also by the industry it’s hijacking. In my humble opinion the above & below are far more worthy of a few D&AD’s & Cannes Lions!
Keep up the great and important work Greenpeace.