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Archive for July, 2011

Duck and Cover – A/W11 Campaign

Thursday, July 28th, 2011

Design Friendship’s third and final installment for Duck and Cover ATL campaign follows on from the S/S11’s “Rendezvous” story line. DF designed, Art Directed and produced the new Autumn Winter 11 campaign, “The Chase”, which is set and shot in a disused RAF base in Suffolk, a remanence of the cold war years.

The brief was to continue, develop and intensify the ‘Ready For Anything’ brand narrative DF created with DAC to engage and excite the 24+ male consumer.

As well as featuring in traditional press advertising and digital outdoor media, the campaign has been fully integrated to work both online and off-line.

Massive thanks has to be given to David Clerihew and the rest of the crew for all their hard work over an intense two day shoot, and an additional shout going to Jude Greenaway for audio and editing wizardry. We couldn’t have done it without you guys.

Enjoy!

Great way to start the week

Monday, July 25th, 2011

This morning see’s the first glimpse of Noel Gallagher’s first solo offering “The Death of You and Me”. The first Oasis album “Definitely Maybe” still holds a big place in my heart and in my top 5 for lots of reasons, but mainly because it’s a bloody good rock n’ roll, heart thumping, ear bashing and it’s the sound track to my art college years.

I was lucky enough to see Oasis in their prime at Main Road in Manchester and in my opinion, Noel wrote some of the best b-sides ever put out in those first few years. Noel has mellowed somewhat over the years, who doesn’t, but having always been more of a Noel fan and I can’t wait to see what his first two solo albums have to offer. So check out the video above and see what you think, in my opinion not bad on a first listen hence the post!

Heli Test #1 By Mutiny BIKES

Sunday, July 24th, 2011

The guys at Austin-based BMX Company Mutiny Bikes had the balls to tape a Canon 7D to a mini helicopter, and the result is pretty sweet. Filmed at Austin’s new skatepark, it’s a great short video and I recommend you check it out, along with some Mutiny’s other videos on their vimeo page.

Property of… a very nice brand

Thursday, July 21st, 2011

DF have just returned from a two day trip to Amsterdam where we managed to fit in, amongst our meetings, a couple of hours out and about to see what’s happening. We’re always excited when we come across a well executed brand we haven’t seen before and when we came across Property of… we weren’t disappointed.

Man bag store Property of… is the brainchild of Peter Teo & Richard Chamberlain and is situated in the beautiful canal district of central Amsterdam. The brands perfectly executed products and the equally cool store interiors look and feel like the real deal while demonstrating real attention to detail, we only wished London had it’s own store to mooch about in.

If you can’t make if over for the total instore experience you can always have a nosey on the Property of… website to find out more. Right which bag’s got my name of it?

BUG 26 – DF Video Highlight

Friday, July 15th, 2011

Last night DF were lucky enough to pop down to the BFI on London’s Southbank to experience BUG 26 superbly hosted by non other than our comedy hero Adam Buxton. We’ve wanted to go to BUG for ages but never got around to it as it sells out very quickly, but last night we finally pulled our finger out and popped along.

As BUG virgins we arrived giddy with anticipation and nervous that we’d built it up too much and where headed for a collective disappointment. Well DF is pleased to report that Mr Buxton and the team behind BUG didn’t disappoint one bit, funny, interesting, inspiring and entertaining don’t really do the BUG experience justice. So if you’ve never been to BUG then we can highly recommend it and I think DF will be regulars from now on.

Above is the unanimous video highlight of the evening, apart from Adam Buxton reading out Youtube comments. The music video for ‘The Greeks – Is Tropical‘ track, directed by Megaforce and well worth a watch. Prepare to be blown away!

A very bright idea indeed

Thursday, July 14th, 2011

We came across recent RCA graduate Markus Kayser’s amazing Solar Sinter project today and thought it was well worth posting. Kayser explains that in a world increasingly concerned with questions of energy production and raw material shortages, this project explores the potential of desert manufacturing, where energy and material occur in abundance.

In his experiment sunlight and sand are used as raw energy and material to produce glass objects using a 3D printing process, that combines natural energy and material with high-tech production technology.

Solar-sintering aims to raise questions about the future of manufacturing and triggers dreams of the full utilisation of the production potential of the world’s most efficient energy resource – the sun. Whilst not providing definitive answers, this experiment aims to provide a point of departure for fresh thinking.

Fact of the week: 1 Today

Tuesday, July 12th, 2011

I came across the fact that it’s one Neptunian year or 164.79 Earth years since man first discovered Neptune on 24 September 1864. So technically it’s Neptunes first birthday, although it’s much much much older than that and it’s a planet so it doesn’t really have a birthday! To celebrate I thought I’d do a very quick post and visual.

It then reminded my of my first ever job at Form many many moons ago and a certain Mr Sephton and his interesting fact of the day. If I remember righty, Matt would announce his interesting fact on a Friday afternoon over a brew. So and I’m going to revive that tradition and try to post one a week with a little visual.

A to Z on the silver screen

Monday, July 11th, 2011

Obviously as a ‘graphical designer person’, technical terminology, I do love and admire a well designed title sequence in films. Ever since seeing those immortal words written in that simple blue typeface.. ‘A long time ago, in a galaxy far, far, away…’ I’ve always made note of those opening sequences that really made me sit up and take notice from the very first second. I’ve also always thought of myself as someone who was really into films, until today that is!

After coming across Steven Hill’s – Movie Title Screens Page, I realise that ‘really into’ has taken on a whole new meaning. Steven really really is into title screens with around 6615 posted on his site to date and so a massive congratulations has to go out to Steven because we love the amount of time and effort he has put into this site.

Below are a few of my personal favourites and if you find yourself with a spare few hours you should really check it out. Enjoy

Polynoid – LOOM

Thursday, July 7th, 2011

This wicked short tells the story of a successful catch. The plot is as simple as “a moth being caught in a spider’s web”, but it’s really rich in visual details and definitely worth watching. Polyniod made Loom in 2010, while still students. Check out their website for more animations.